A Letter to Our Community from Noom’s Founders
Dear Noomers, At Noom, our mission is to help people live healthier lives through behavior change. Since the very beginning, we have always been a consumer-first organization focused on empowering our users to take control of their health. Continuously earning and...
Body Acceptance, Self Compassion, and Noom
As both the science (1) and we at Noom (2) have found over and over again, behavior change is hard, and for many people, can lead to guilt and shame. As an example: first, you’re told (by a doctor, by a loved one, or even through persistent societal messages) that you...
Why Noom is Hard to Define
There’s a lot of talk about diets these days, and a lot of questions about whether Noom is one. We wanted to talk a little bit about how we think about this, and how Noom fits into the conversation. Starting with the basics – what we mean when we talk about...
Press Release: Noom Releases Inaugural ‘State of Healthy Behaviors’ Report
Noom Releases Inaugural ‘State of Healthy Behaviors’ Report Revealing a Drastic Well-Being Gap Between Individuals’ Health Goals and Their Behaviors Findings reveal that 97% of Americans are currently trying to make changes to better their own lives or plan to in the...
Calorie Goals at Noom: Always a Work in Progress
At Noom, our mission is to help people live healthier lives through behavior change. This is always our number one goal – and means doing so in a way that is proven by science and safe for each and every one of our Noomers. We have recently heard some criticism...
Press Release: Announcing Noom Mood
Press Release: Noom Announces Noom Mood – A New Program Aimed at Reducing Stress and Improving Mental Wellness Leading digital health platform applies its expertise in behavior change to expand its offerings for mind and body health NEW YORK – October 14, 2021 – Noom,...
Celebrating 13 years of Noom
Happy 13th Birthday, Noom! It’s hard to believe that 13 years have passed since my co-founder, Artem Petakov, and I were huddled in a studio apartment, hatching the plans for the company that would come to be known as Noom. Back in 2008, we were united by an...
Behavior Change for Diabetes Prevention and Support
According to the CDC, more than 34 million Americans have diabetes, with type 2 diabetes accounting for more than 90% of all diagnosed cases. Another one in three American adults has prediabetes, and more than 80% are not aware of their risk. People with prediabetes...
Press Release: Digital Health Platform Noom to Publish Two Books with Simon Element, New Lifestyle Imprint
NEW YORK – July 7, 2021 – Noom, a leading digital health platform focused on behavior change, and Simon Element, a new lifestyle imprint at Atria Books/Simon & Schuster, today announced a publishing agreement for two books. The agreement includes a foundational...
Press Release: Noom Announces Senior Leadership Appointments
Noom Announces Senior Leadership Appointments to Advance Growth Strategy and Expansion of its Digital Health Platform NEW YORK--June 9, 2021--(BUSINESS WIRE)--Noom, the leading digital health platform focused on behavior change, today announced three senior leadership...
Press Release: Noom Announces $540 Million in Growth Funding
Noom Announces $540 Million in Growth Funding to Further Accelerate Expansion of its Digital Health Platform New investors Silver Lake, Oak HC/FT, Temasek, and Novo Holdings join Sequoia, RRE Ventures, and Samsung Ventures in Series F funding round Silver Lake and...
Press Release: Noom Adds Three New Senior Executives in Key Functions: Chief Financial Officer, General Counsel, and VP of Communications
NEW YORK, Nov. 30, 2020 /BUSINESS WIRE/ – Noom, the leading digital health platform focused on behavior science, today announced several key executive hires to further accelerate the professionalization and commercialization of the company’s mission to help more...
A Message from Noom
I have spent the last 14 years building Noom with a great bunch of fellow Noomers because we care deeply about helping people lead healthier lives, and I am humbled in the knowledge that to date we have helped millions of people on this journey. This has only been...
Press Release: New Study Highlights Noom’s Efficacy for Older Adults
The paper, published today in JMIR Diabetes, is the first of its kind that shows age as a predictor of weight in a mobile health intervention. NEW YORK, June 04, 2020 — Noom, the behavior change pioneer harnessing the latest innovations in psychology to help...
Black Lives Matter
Not everything that is faced can be changed, but nothing can be changed until it is faced. -- James Baldwin Like everyone, we at Noom are horrified by the senseless killings of George Floyd, Breonna Taylor, and Ahmaud Arbery, just in the last few weeks. And we are...
Press Release: LifeScan and Noom to Launch Digital Diabetes and Weight Loss Management Pilot Program
Pilot will combine LifeScan’s diabetes management experience with Noom’s disruptive AI-driven behavioral health technology MALVERN, Pa., May 11, 2020 /PR Newswire/ -- LifeScan, a world leader in blood glucose monitoring and maker of the iconic OneTouch® brand,...
Our Noomily is Growing! Noom Acquires Opus Growth
After a successful two-year partnership, the Noom team is thrilled to announce that we have acquired Opus Growth, an industry-leading advertising technology company that will help Noom complement our already strong digital performance marketing capabilities with added...
Press Release: Noom Announces Two New Studies on Impact of Mobile Coaching on Binge Eating Disorder and Obesity
The company's newest clinical findings highlight effectiveness in treatment plans for both binge eating disorder and those living with obesity, with implications for potential further use cases in additional chronic conditions NEW YORK, Feb. 18,...
Press Release: EVERSANA and Noom announce strategic partnership to improve therapy adherence and patient engagement for complex therapies
CHICAGO – January 9, 2020 – EVERSANA™, the leading independent provider of commercial services to the life science industry, and Noom, the world's leading behavior change company, today announced a collaboration to increase medication adherence and improve health...
What a Year We’ve Had: Noom Takes Home Eight Industry Awards
It’s hard to believe that 2019 is coming to an end already! As our Noomily looks forward to an exciting new decade, we wanted to take a moment and reflect on some of our proudest accomplishments of 2019. This year, Noom was named one of Inc. 5000’s Most Successful...
Press Release: Novo Nordisk and Noom to partner around digital health solutions to help people with obesity lose weight and keep it off
BAGSVÆRD, Denmark, Oct. 1, 2019 /PRNewswire/ -- Novo Nordisk, a global healthcare company, and Noom, a leading behaviour change company, today announced a collaboration on digital health solutions focusing on weight management and education, with the...