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The States of Healthy Behaviors
In a world trying to reprioritize their health, which nation is succeeding?

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Health, Redefined

It’s that time of year: Our second-annual “States of Healthy Behaviors” report is here!

As you might recall, last year, we asked people in the US, UK, and Australia how they view their current health – and what was keeping them from being their healthiest selves. We found that across the board, people were experiencing what we dubbed “The Well-Being Gap”: while people understood what they needed to do to get healthy, they were missing the ‘how’ to achieve those goals.

This year, we wanted to zoom out and speak to MORE of you around the world to understand how you define “health” and check in on how these opinions may have changed in the last year. We also sought to determine which nations find themselves to be the healthiest – and which believe they are in need of improvement due to a variety of factors: from a lack of a proper support system at home to insufficient government policies and everything in between. This is why our name from last year has changed slightly to reflect that “healthy” can take many different states.

Data Highlights

78 percent

A majority of people globally currently feel healthy.

30 percent

Nearly a third of people define being “healthy” as being emotionally happy. 

57 percent

Over half of global respondents report wanting government support in caring for their health.

Barriers to Healthy Change

We believe that you are the strongest force in your own health journey and that you have the opportunity – and challenge – to make choices every single day that will impact your overall health for the long-term. However, we also know we’re living in a world where it’s increasingly difficult to be healthy.

34 percent

believe improving access to mental health care would positively benefit their heath and wellbeing.

43 percent

The amount of people who struggle to manage their stress regarding the economy. 

Noom vs. The World

We also wanted to see how this data compared to our own Noomers to see how Noom may have helped influence some of the health-related obstacles that the general population is facing. We were pleased to see that Noom users were more than twice as likely to understand the caloric density and nutritional value of their food than non-Noom users.


So which nation is the healthiest of them all?

While the largest percentage (91%) of Spain reports feeling that they are currently healthy. But, South Korea has an edge when it comes to thinking holisitically: the highest percentage of respondents there (48%) defined being “healthy” as being stress-free.


Gen. Pop. Survey

This random double-opt-in survey of 8,000 general population adults from Australia, Brazil, Germany, New Zealand, South Korea, Spain, the United Kingdom and the United States was commissioned by Noom between December 23, 2022 and January 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Internal Noom Survey

Data for Noom users from a survey conducted by Noom from November 29 to December 2, 2022 with a panel of 2,481 active users from the United States.

Want to learn more about Noom?

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For further inquiries, please email comms@noom.com.