How and why Noom works

If your loved one is looking into starting the Noom Healthy Weight program, they’ve probably tried to lose weight before. In fact, more than 49% of adults report going on a diet, and experts estimate that about 80 to 95% of dieters regain the weight they’ve lost. That’s because diets don’t work. Many weight-loss programs focus on the short-term elements to lose weight: drastically cutting calories, eliminating entire food groups, pre-portioned meals, periods of fasting, or other extremes. 

Noom isn’t like other plans; instead of strict rules, Noom is focused on behavior change and uses the latest in behavioral science to help users build and maintain new habits that result in healthy weight loss. Read below why more than 45 million people have used Noom to reach their goals—and why Noom really works. 

• Noom helps users better understand their relationship with food and how to be more mindful of their habits. We give them the knowledge and support they need for positive health outcomes. 
• No foods are off limits. You can have birthday cake. You can even have Tuesday cake. 
• Noom has more than 30 peer-reviewed scientific articles that explore the effectiveness of Noom Weight across various populations. 
• Daily lessons are designed to educate and help users gain confidence with practical knowledge they can use right away. 
• Noom’s coaching program, developed by Noom’s Chief of Psychology, Andreas Michaelides, PhD, includes both Coaches and Goal Specialists who deliver one-on-one coaching to support and encourage Noomers along their journey. Users can engage with their coach as often as they’d like to set goals, ask questions about the Noom approach, and share their struggles and successes.
• Noom’s support groups are facilitated by a specially-trained Group Coach to provide a sense of community, empathy, and accountability.
• Other features of the app include tools for tracking food and exercise, finding recipes and more to help Noomers understand patterns and empower them to hit their goals at a pace that’s comfortable. 

Noom will help your partner change your habits and mindset around food, and our goal is to help people develop sustainable habits that will last a lifetime—not just the few months you’re on the program. 

Want to learn more? Read all about Noom here and see if it’s right for you, too.